Flagship Chicago radio station life confirms Medium vitality
In a media landscape that is growing and changing almost every day, most of the players are relatively new. CNN is barely 30 years old and Fox News is a teenager at the age of 15. Even the New York radio station WABC-AM is only 60 years old. So when Chicago flagship radio station WGN-AM announces that 2012 will be his 90th birthday, is reason for a party.
But it is not just about a great birthday or a brilliant history; It is that WGN is an excellent example of why the medium radio does not go away anytime soon. In the course of its 90 years, WGN has been with us through some of the main stages of American history and with some of the most popular broadcasters of our country.
After doing some homework I found that back in 1925, it was the first radio station broadcast from a courtroom. WGN allowed the nation to listen to the famous Scopes "monkey" Trial in Dayton, Tennessee, where teacher John Scopes was tried and convicted for teaching the theory of evolution in a public classroom, in violation of any local ordinance.
WGN was also the first home of Paul Harvey, whose voice and news perspective the Airways from 1933 until his death in 2009. His signature show, the Rest of the story, debuted on May 10, 1976, after he had been in radio for over 40 years. In 2005, President George w. Bush awarded the Medal of Freedom, the highest civilian award Harvey in the US
WGN broadcasters not only provided vital, but it was also home to some of the most entertaining ones. Longtime Chicago Cubs broadcaster Harry Caray, who called games for Cubbies from 1982 to 1997, will long be remembered by Chicago native to his love for the city and where his namesake restaurant serves still the Cubs believers. Others outside of Chicago will remember Caray for the scandalous way comedians like Jay Mohr, Caray Will Ferrell and others over the years lampooned.
When WGN remained in the new millennium, they are in the new ways radio stations can be heard by listeners branch. Fans can listen online live from their desktop or laptop computer or on the go by downloading WGN app for iPhones and Blackberry smartphones. They understand that it is no longer only about the size of their signal Tower, but also to make use of new technology to connect with listeners.
That is the resilience of the radio instead of cowering on the power of new technologies, the radio industry uses it for their own purposes. They understand that those voices in the air will always have power and people always want to listen, or will they Show in their cars, at home, on their computers or even hear their smartphones.
Radio is everywhere because people like watching and that's why the classification interview at radio remains so under in marketing. The power of being a guest on a show is that 10 to 20 minutes of valuable air time where you are in a position to attend a loyal and dedicated audience with your message. This supplement with the implicit approval of the third-party you from the host and you have marketing gold.
Radio isn't going anywhere. Instead, it will continue to grow and expand its reach, such as technology keeps the introduction of new ways to deliver content to the consumer in this fast paced e-world. WGN understands this and that is why they the grand old man of the industry.
[ marshafriedman123 by:] [ View PDF ] [ Print view ] [ View HTML ] [ Webmasters-Click here for backlinks ]
Marsha Friedman is a 20-year-old public relations veteran and the CEO of SJS Public Relations ( http://www.emsincorporated.com), a national company that PR strategy and publicity services to companies, entertainers, authors and professional companies. She hosts a national radio talk show, the family Roundtable, and is the author of the "celebritize yourself".View the original article here
This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.
0 comments
Post a Comment